12/03/2018 by Thomas Belhamri

Top 5 reasons why startups should be data driven

Last time, we talked to you about why, at Boryl, we are focusing on startups. Today, we're giving you the 5 best reasons why Startups should be data driven. Web Analytics gives startups visibility by collecting and displaying trustful data. Here are the 5 best ways (on our opinion) to use the data in order to make a difference. "War...
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22/01/2018 by Thomas Belhamri

Boryl, Startups, & Data-driven decisions

Wether your product is reachable on a website, an app, or both, your users generate a huge amount of data while navigating on your solution. If well used, these data can help you understand the way your users behave on your website or application, and also help you to measure the performance of any traffic source that lead your potential...
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15/01/2018 by Thomas Belhamri

UTM and traffic attribution

We all know that it is a pain in the ass to measure the performance of each of our digital campaign if we are unable to tell where are our users from. Are they from our previous email marketing campaign? Are they from our Campaign A or B on google Adwords? from Facebook? Instagram? Well, thanks to the UTM, you...
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17/12/2017 by Eric Debourg

Google Tag Manager click listener and associated triggers

In our previous article, we’ve had an overview of Google Tag Manager, and a quick view on all available triggers. Let’s have a more precise look on one of these triggers: the click trigger, an easy way to track clicks on some events. 2 different triggers type Google Tag Manager offers us 2 types of click triggers as mentioned in...
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03/12/2017 by Eric Debourg

Introduction to GTM triggers

Using a Tag Manager is a good thing, but taking all the benefits from it is a better one. After our quick Introduction to Google Tag Manager, we will speak today about the Google Tag Manager triggers. As a reminder, a trigger defines when and where a tag will be executed on your website, based on several conditions. There are...
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26/11/2017 by Eric Debourg

Introduction to Google Tag Manager (GTM)

As Google Analytics was live for already 7 years, Google launched in 2012 a new tool, Google Tag Manager, to make the tag management on websites more simple. Many people think that Google Tag Manager is quite similar to Google Analytics, but it is not. We will see there what exactly is Google Tag Manager, what it should be used...
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19/11/2017 by Thomas Belhamri

Identification of your Traffic Sources

An important dimension of the web analytics, is the analysis of the performance of each of your traffic sources. As a webmaster, you must know that your traffic can be from many different sources, and that it is a priority to measure the performance of each of these sources. Even more if you are paying for it. What are the...
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12/11/2017 by Thomas Belhamri

Data Interpretation – Step 4 of Web Analytics Process

Last week, we have seen with the article “Data Analysis – Step 3 of Web Analytics Process”, how to analyse the standard metrics provided by your web analytics tool provider, and how to display the data that will help you visualize your KPIs, and measure your achievement. Today, we’re moving to the 4th and last step of the Web Analytics...
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05/11/2017 by Thomas Belhamri

Data Analysis – Step 3 of Web Analytics Process

We have seen last week with our article “Data Collection – Step 2 of Web Analytics Process” how to collect data. We’ve learnt that some standards dimensions and statistics are automatically calculated and displayed by your web analytics tool provider. We have also seen that some more specific datas need a manual implementation on your application or website to be...
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29/10/2017 by Thomas Belhamri

Data Collection – Step 2 of Web Analytics Process

We have seen last week, with our article « Data Measurement - Step 1 of Web Analytics Process » , that it is mandatory to do an initial work of understanding and defining your website objective, in order to set up accurate goals, and build related measurement KPIs. Now that we know which data we need, we can start thinking...
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