15/01/2018 by Thomas Belhamri

UTM and traffic attribution

We all know that it is a pain in the ass to measure the performance of each of our digital campaign if we are unable to tell where are our users from. Are they from our previous email marketing campaign? Are they from our Campaign A or B on google Adwords? from Facebook? Instagram? Well, thanks to the UTM, you...
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29/10/2017 by Thomas Belhamri

Data Collection – Step 2 of Web Analytics Process

We have seen last week, with our article « Data Measurement - Step 1 of Web Analytics Process » , that it is mandatory to do an initial work of understanding and defining your website objective, in order to set up accurate goals, and build related measurement KPIs. Now that we know which data we need, we can start thinking...
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