15/01/2018 by Thomas Belhamri

UTM and traffic attribution

We all know that it is a pain in the ass to measure the performance of each of our digital campaign if we are unable to tell where are our users from. Are they from our previous email marketing campaign? Are they from our Campaign A or B on google Adwords? from Facebook? Instagram? Well, thanks to the UTM, you...
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20/10/2017 by Thomas Belhamri

Data Measurement – Step 1 of Web Analytics Process

The first post we launched with BORYL, “What is Web Analytics?”, told us that web analytics is a process made of 4 steps: Data Measurement, Collection, Analysis and Interpretation. Only, this post only gave a few insight about each step. This blog post, will focus on the first step of the analytics process: Data Measurement. The Data Measurement consists in...
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