15/01/2018 by Thomas Belhamri

UTM and traffic attribution

We all know that it is a pain in the ass to measure the performance of each of our digital campaign if we are unable to tell where are our users from. Are they from our previous email marketing campaign? Are they from our Campaign A or B on google Adwords? from Facebook? Instagram? Well, thanks to the UTM, you...
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19/11/2017 by Thomas Belhamri

Identification of your Traffic Sources

An important dimension of the web analytics, is the analysis of the performance of each of your traffic sources. As a webmaster, you must know that your traffic can be from many different sources, and that it is a priority to measure the performance of each of these sources. Even more if you are paying for it. What are the...
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